Design Winning Messages! with Ben Guttmann & Tony DUrso | Entrepreneur #marketing #communication

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.

Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.

👉 Show notes: https://tonydurso.com/podcast/design-winning-messages-with-ben-guttmann-tony-durso/

👉 We discuss:
• What do our brains do in this busy world?
• Why the case for simplicity?
• It’s a crime to be complicated?
• The hole, not the drill?
• What’s the Frankenstein idea?
• How do constraints breed creativity?
• You welcome the enlightened idiot?
• How do you say the minimal?

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