Your content strategy is failing because of this

Having a defined brand is even more important than following a content strategy. Here are some key tips to focus on when creating your brand:

- Conduct effective market research
- Focus on a unique value proposition
- Choose a brand name that clearly conveys your message
- Create an emotional connection
- Deliver consistent communications

By honing in on these elements, you'll build a strong, memorable brand that resonates with your audience.