Pepsi Contest That Killed 5 People
In 1992, Pepsi ran a contest in the Philippines
that ended up killing 5 people.
The contest was called Number Fever, and the
idea was simple:
Every evening, the news would reveal a winning
number, and if you had a Pepsi bottle cap with
that number, you won a million pesos
Pepsi had a system in place to ensure that
there were only TWO winners each evening
But May 25th, 1992, something went wrong..
undreds of thousands of Filipinos "won" that
evening
Pepsi was now expected to pay ten of
BILLIONS of dollars in prize money - a debt
they claim was impossible to pay.
******
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