For All Intents and Purposes | Episode 9 | Bullhorns & Bullseyes
You may have heard of the immensely popular Ted Talk, Simon Sinek’s “Golden Circle,” or “The Power of Why.” In this week’s episode, Tom and Curtis explore the concepts of “why” and “user intent” to build off of the ideas in Sinek’s talk, in both a bullhorn context and that of bullseye.
Tom begins by explaining the theory behind his “Why—How—What” messaging hierarchy for content development of all kinds, whether it be thought leadership content, marketing copy, or even video production.
Curtis then explains the concepts behind “intent” in search engine analytics and why it’s so important to understand the algorithmic methodology behind search intent when creating websites and web pages.
Takeaways:
✔ Understanding and communicating the audience’s why when doing content development is crucial for engaging audiences and addressing their pain points.
✔ Tom and Curtis both highlight the importance of collaboration between writers and SEOs to optimize content for search engines and user engagement.
✔ A formula for effective content writing follows the structure of why, how, then what…no matter what that content may be!
✔ Understanding the user's why and addressing their motivations is key to creating compelling content.
Search intent plays a significant role in search/website indexing
✔ Expertise, authoritativeness, and trustworthiness (EAT) are important factors for search engine optimization.
-
1:00:59
Squaring The Circle w/ Randall Carlson
21 hours ago#007 The Real Climate Crisis Noone Is Talking About and Mount Tambora Pt 2
11.9K10 -
13:52
America Uncovered
22 hours agoEveryone is WRONG About Trump's Guilty Verdict
11.6K29 -
13:10
Censored TV
21 hours agoThe Owen Benjamin vs Jim Goad debate was WILD
14.1K14 -
25:27
Degenerate Plays
13 hours agoThe Microtransaction Master - Call Of Duty Modern Warfare Remastered : Part 3
13.7K1 -
21:03
MYLUNCHBREAK CHANNEL PAGE
16 hours agoOld World Minnesota?
13.1K18 -
5:49:05
Akademiks
22 hours agoDrake Next Move - Whats next?? Did Lil Baby Listen to Me? Diddy and Family Preparing for Indictment?
74.6K37 -
1:56:06
TimcastIRL
1 day agoTrump Raises RECORD $52.8 MILLION In One Day, Bonus Uncensored Show w/Laura Loomer | Timcast IRL
94.1K384 -
23:19
Scammer Payback
4 days agoWe Created the First Ever 𝗔𝗡𝗧𝗜-𝗦𝗖𝗔𝗠 Call Center
214K251 -
1:11:09
LFA TV
23 hours agoTRUMP GUILTY…OF LOVING AMERICA! Ft. Hayley Caronia & Vish Burra | LAST CALL 6.1.24 8PM EST
73.9K41 -
1:02:02
The Kirk Minihane Show
15 hours ago420 Show
53.3K2