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Only 2% of Tesla Full Self-Driving trial users end up buying it, credit card data show
Hey there, Tesla fans! Ever wondered how many Tesla Full Self-Driving trial users end up buying it?
Let's dive into the surprising data.
According to credit card data,
only about 2% of the Tesla owners who used Full Self-Driving in the free month trial ended up buying it after.
That's a conversion rate of just under 2% as of May 5th.
This goes against what Elon Musk said.
Despite Musk's plan to increase the price of the FSD package as it gets better,
Tesla slashed the cost of the package from $12,000 to $8,000 or $99 per month for the subscription model.
One user commented, "It’s not something I’d pay $1,200 per year for."
Despite the recent price cut, it’s still a very expensive product and the value is not clear to most people.
So, despite the new v12 version of the system being a significant step forward,
Tesla still has some work to do to prove itself with FSD and increase that take-rate.
Stay tuned for more updates on Tesla and its Full Self-Driving technology!
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