EA Forcing Ads into Their AAA Games | They Need the Cash

Electronic Arts, EA, CEO Andrew Wilson said the company is looking for ways to incorporate ads into their games in a manner they have not done before.

EA has not been a stranger to incorporating product placement or other unobtrusive ads into their games before, but during the Q1 earnings call Wilson told investors they are looking at additional avenues to increase revenue and more advertisement in games is a possibility. This is likely a response to triple A developers having a difficult time in recent years thanks to the poor reception of newer games and the ballooning budgets. Younger gamers have even gone so far as to reject new titles in favor of retro games.

Sources:
►PC Gamer:
Brace yourself, EA is thinking real hard about inserting ads into its videogames
https://www.pcgamer.com/games/brace-yourself-ea-is-thinking-real-hard-about-inserting-ads-into-its-videogames/

►The Guardian:
Why are younger generations embracing the retro game revival?
https://www.theguardian.com/culture/2024/apr/02/why-are-younger-generations-embracing-the-retro-game-revival#:~:text=Both%20online%20and%20IRL%2C%20pop,uploads%20have%20increased%201%2C000%2Dfold.

#EA #ElectronicArts #Gaming

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