Amazon Brand Building, Celebrity Partnerships & More! | SSP #558

In this episode, Janelle Page is back on the show to talk about how she’s working with a lot of celebrities and YouTubers to launch brands and all her best brand-building strategies.

Listen to the Serious Sellers Podcast on your favorite platform:

► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876

► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry.

When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine.

Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration.

In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss:
00:00 - Brand Building Strategies With Janelle
01:18 - Entrepreneurial Success and Brand Partnerships
08:36 - Influencer Marketing Strategies and Tips
15:27 - Choosing the Best Marketplaces for Launch
16:35 - Maximizing Sales With Amazon and Shopify
22:57 - Building Brands Through Storytelling
25:52 - Product Launch Strategy Without Revealing Secrets
31:34 - Expanding E-Commerce Success Beyond Amazon
31:58 - Expanding Amazon Brand Into Other Marketplaces

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