Amazon South Africa Launch and INFORM Act Re-Verification Required | Helium 10 Weekly Buzz 5/9/24

Venture into the buzzing world of e-commerce with us as Amazon broadens its horizons, launching marketplaces in South Africa and Ireland!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon launches Amazon.co.za in South Africa
https://www.aboutamazon.com/news/retail/amazon-south-africa

Amazon announces the launch of Amazon.ie in Ireland in 2025
https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch

It’s getting harder to avoid commercials: Amazon joins other streamers with 'pause ads'
https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/

Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu
https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads

Amazon Marketing Cloud now supports offline sales insights
https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/

Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act. Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct. However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events.

The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley’s tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10’s Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:45 - Amazon South Africa Launch
01:50 - Amazon Ireland
03:37 - Prime Video Ad Update
05:52 - Walmart Video Ads
07:34 - AMC Update
08:33 - INFORM Act 2024
10:42 - UPS Ground Saver
11:34 - Instagram Integration
12:45 - Seller Workshop In Madrid, Spain
13:42 - Pro Training Tip: Competitor Tracking Using Helium 10

#helium10weeklybuzz #amazonsouthafrica #informact2024
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