Plane ticket prices... WEF 2024: Anna Marks, Deloitte Global Chair on Sustainable Aviation Fuel.

Anna Marks, Deloitte Global Chair about sustainable aviation fuel as a solution to help achieve the net zero goals set out for 2050: "What we need is collaboration. We need agricultural waste producers to think about alternative sources of raw material. We need the jet fuel producers to be aligned with that and think about repurposing and building the production capability and processes. We need the transportation sector to think about how do we transport, what are the logistics that are required around that is complying with regulation...We also need airlines to lean in top that. We also need policy makers to ensure that all parties can play their part and that they're incentivized to do so in the right way. We need the funding mechanisms to do it. We need the consumer activity. We need actually associations, trade associations to play their part. The ecosystem goes on. So we need true collaboration in order to build the sustainable aviation fuel that we need to help achieve that net zero goal."