Crystallizing Public Opinion
A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.
By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind.” Bernays’ work explains a large part of the popularity of today’s TV news shout-fest and angry social media posts. Bernays wrote, “crowds love a contest.” This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called “the ‘herd’ point of view,” which results in mass audiences, mass products and mass-media events.
Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.
-
20:19
Maicy Renee
17 hours agoResults Don't Always Show Progress Made!
3.86K3 -
7:57
Chris Jericho
23 hours agoTalk Is Jericho Highlight: Who Killed WCW x The Rock
5.86K1 -
1:12:44
ReasonTV
16 hours agoIan Vasquez: What Has Javier Milei Accomplished in Argentina?
5.61K1 -
4:11:44
ThatStarWarsGirl
13 hours agoThe J.A.C.K. Show!
17.8K9 -
13:48
Michael Heaver
1 day agoI Joined Nigel Farage In CLACTON
49.2K38 -
1:15:48
Rob Braxman Tech
1 day agoDemystifying the Huge Slew of Tech Device Options in Late 2024
32.8K2 -
4:50:16
Akademiks
11 hours agoKendrick Lamar & Friends 'Pop Out' Event Recap --- What's next for Drake?
76.3K37 -
1:38:24
Havoc
14 hours ago $16.72 earnedRemembering Prodigy
71.3K35 -
4:29:54
Alex Zedra
12 hours agoLIVE! Playing Chained Together Again :D
39.6K8 -
17:26
Guns & Gadgets 2nd Amendment News
1 day agoYouTube Questioned By GOA & Congress Over Firearms Content Policy Changes
64.5K30