Why You Should Rethink Using Broad Match Keywords on Google Ads!

🚀 **Why You Should Rethink Using Broad Match Keywords on Google Ads!** 🚀

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Google Ad Tools to use

🛠️ Build landing pages & manage leads with Go High Level
- https://www.gohighlevel.com/?fp_ref=one-base-media75

🛠️ Find the best keyword to target with SEMRush
- https://semrush.sjv.io/c/4137670/1651650/13053

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If you're aiming for efficiency in your Google Ads campaigns, it's time to adjust your keyword strategy! 🎯

✨ **Here’s why:**
1. **Budget-Friendly:** Using primarily broad match keywords can quickly drain your budget. They might trigger your ads for unrelated searches, costing you money without converting!

2. **The Perfect Strategy:**
- **Exact Match:** Target your ads precisely to the searches that match your selected keywords. This way, you attract visitors who are looking exactly for what you offer.
- **Phrase Match:** Allows for slight variations of your keywords, broadening your reach whilst maintaining relevance.
- **Limited Broad Match:** Incorporate one or two broad match keywords sparingly. They’re useful for discovering new keyword opportunities and understanding market trends but should not dominate your strategy.

🔍 **Pro Tip:** Start with exact and phrase matches to establish a strong, relevant foundation. Gradually integrate broad match keywords to explore new possibilities and expand your campaign's reach.

👀 Stay focused on performance and optimise based on data! By refining your keyword strategy, you'll ensure that every pound of your budget is working hard for you. 📈

#GoogleAds #DigitalMarketing #PPCtips #AdStrategy #MarketingOptimisation