The Honest Marketing Guide: Framing Without Lying

The Honest Marketing Guide: Framing Without Lying

You should not be lying about your services. There is a level of dishonesty tied into marketing and that's going to happen, but just straight up lying just so you can get to sell it's not how things should be.

You know because in marketing you're going to have to frame things a certain way. You're going to have to spin it a little bit sometimes, to try to frame it correctly, so that it sounds the way you want it to sound, without really lying completely.

And there's a book out there called All Marketers Are Liars, and that's what that's about.

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