Miami Heat: How basketball technology ismaking a name for itself off the court | BBC News

Miami is a city known for its golden beaches, glamourand entertainment - but it is also the home to theMiami Heat basketball team.

But the Miami Heat isn't just a sports team - it is also a tech start-up.

Before, during and after matches, data is gathered onspectators and what they do and purchase while at thevenue, before being analysed on the team's own data platform.

The BBC's Alasdair Keane heads to a Miami Heatbasketball match to find out how their technology ismaking a name for itself off the court.