How to Build an Empire: Exceeding Expectations for Growth

How to Build an Empire: Exceeding Expectations for Growth

You're going to get what you pay for. And that's not to say that it's not a good website, I'm just saying that it's not a great website. It's good for what it is. It's a check in the box.

For a check in the box website, it's pretty fucking awesome. But you don't grow by checking a box. You grow by exceeding that box for which the check is being placed. Right?

There's a story. There's a quote from a movie, uh it's called Founder. The story of McDonald's. And in this movie, the guy from The Office (who was working on the office that guy I can't remember his name) [BJ Novak] but he says you don't grow an empire by selling a fifteen cent hamburger. You grow an empire by owning the real estate for which that hamburger is cooked upon. That is what I'm talking about here.

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