JoJo Siwa’s “KARMA” Rebrand Drama… (Marketing Expert weighs in).
JoJo Siwa just broke the internet with what a lot of people are calling the worst rebrand ever. But there's more to the story than what meets the eye. And while JoJo Siwa made a lot of mistakes in this Karma rebrand, there's something about it that might just make it genius.
In this video, we are going to dive deep into the JoJo Siwa rebrand, from a marketing and branding perspective, and answer the question... Is she crazy, or is she a genius?
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⏱️ TIMESTAMPS:
00:00 Introduction
00:55 JoJo Siwa's Backstory & Entertainment Career
07:23 JoJo Siwa's "Karma" Rebrand
11:48 The Part That I Think Might've Been Genius
15:09 My Thoughts From a Marketing & Branding Perspective
19:57 A Question For You
#JoJoSiwa #Karma #Rebrand
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