BALENCIAGA - Winter 2024 - Runway Show Selection
"Demna, the mononymous designer behind Balenciaga, just celebrated 10 years with the legendary Spanish brand. To say he has rewritten the codes of the house would be an understatement: He has studied the archive, burned it, reproduced it, and put it through a blender. He has started conversations in fashion around celebrity culture, cancel culture, and what it really means to get dressed today. And he posited more through his latest collection, set against massive screens playing AI-generated scenes of beaches, Paris, and snowy mountains. The clothes called into question what is old, what is new, and what is yet to come.
The invitation for the show was a faux eBay receipt, and each attendee received a tchotchke from eBay, from vintage Balenciaga scarves to silver trays handpicked by Demna himself. The invite says the items “imagination of personal stories, which give the objects new life.” So then, what about the clothes? Vintage-looking dresses with protruding hips appeared as if plucked directly from an archive right onto the models without being steamed or dry-cleaned. These pieces were countered with his signature oversized suiting, miniaturized or gargantuan track suits, cropped puffers with skinny jeans—the fare we’ve come to expect from a Demna offering. Bags were blown up to accommodate a lifetime of supplies, and the new accessory of the show was the 24/7 Mask, a polyurethane and silicone singular piece that hangs over the ears, providing the ultimate filter to see through."
Text by Kevin LeBlanc; Published on March 4, 2024 for ELLE.com
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