2024 Amazon Product Research Masterclass | SSP #553

In this episode, we're doing a deep dive into product research in 2024 and how to find your first or next product to sell on Amazon, as well as advanced strategies for PPC, Amazon Brand Analytics, and more!Show more

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Ever felt like you were just one product away from striking it rich on Amazon? That’s the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10’s Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We’re not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box’s massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it.

Picture yourself uncovering hidden gems among Amazon’s top sellers, skillfully leveraging competitor data like a seasoned pro. That’s exactly what we’re tackling in this episode, where he breaks down how to analyze a rival’s portfolio of products to inspire your own potential Amazon product innovations. We’re diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley’s guidance, you’ll be equipped to expand your product line strategically, positioning yourself to tap into Amazon’s competitive marketplace and watch those sales figures soar.

As the journey wraps up, we don’t just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon’s search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you’re a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10’s arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research!

In episode 553 of the Serious Sellers Podcast, Bradley discusses:

01:25 – Amazon Product Research With Helium 10’s BlackBox Tool
02:08 – Introduction and Overview To Black Box by Helium 10
05:06 – How To Find Potential Products with Opportunity To Sell
12:41 – How To Research a Brand’s or Seller’s Top Products
14:59 – How To Find Product Opportunity by Searching for Keywords
21:40 – How To Find Product Opportunity by Looking at the Top 10 Search Results
24:46 – How To Find Product Opportunity Using Amazon Brand Analytics
29:09 – How To Search And Filter Amazon Brand Analytics Keywords
31:48 – How To Find Competitors For Any Amazon Product
35:04 – How To Hyper-Filter Amazon Search Results Without Being on Amazon
37:44 – How To View the History of Items Frequently Bought Together With Other Amazon Products
41:55 – Helium 10 Seller Connect Forum