Single Source of Everything Working Today in Online - Offline Marketing with Brian Kurtz

In the landscape of direct marketing, it's essential to keep a finger on the pulse of vital strategies and influential figures. This interview with Brian Kurtz, a stalwart in the industry well-known for his expertise on accountable advertising and direct marketing, is just the platform for such insights.

With his book, "The Advertising Solution," Kurtz imparts valuable lessons from six significant influencers pivotal to his marketing acumen, serving as an invaluable resource for marketing enthusiasts and professionals alike.

The conversation underscores the importance of the RFM formula: Recency, Frequency, and Monetary, a vital tool in understanding customer behavior and segmenting your list effectively. It also illuminates invaluable lessons from renowned books like "Breakthrough Advertising."

Whether you're a novice marketer or a veteran in the business, this eye-opening exchange will leave you with tangible takeaways to elevate your marketing strategies and business performance.

Checkout the FREE workbook here: https://members.bestbusinesscoach.ca/offline-marketing-with-brian-kurtz/

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This is a re-released episode.