Who's got the better of this beef? Is Kendrick Lamar or J. Cole the G.O.A.T?

Who's got the better of this beef? Is Kendrick Lamar or J. Cole the G.O.A.T?

As J. Cole songs from J. Cole's new album dominate the Top 40, the song 7 Minute Drill is getting plenty of play even though J. Cole said it's his lamest something ever. Who's the best of the hip hop music world though, and how does this rap beef end?