Festival d’Hyères: Paving the way in sustainable fashion design

Created to inspire sustainable fashion design, Mercedes-Benz awards the brand’s third Sustainability Prize at the 38th Festival d’Hyères. Spotlighting the brand’s resource-efficient approach to design, this year’s fashion finalists were encouraged to upcycle materials from Mercedes-Benz passenger cars within their looks in competition for the prize. The campaign spotlighted the finalists’ looks in competition alongside the C 111 artwork. A reinterpretation of the legendary C 111 created out of a Mercedes-Benz 190 E (W 201) by Berlin based sculptor Michael Sailstorfer, the artwork corresponds with the finalists’ own approach to materials’ upcycling and the festival’s creative ethos.