The Rise of Zyn: The Oral Nicotine Pouch Going Viral | Kelce Swift

The oral nicotine product Zyn has skyrocketed in sales and popularity in recent years, shifting the landscape of the U.S. tobacco market. This remarkable growth has thrust Zyn into a culture war, with Sen. Chuck Schumer calling for a federal crackdown on the flavored pouches and Tucker Carlson becoming an unofficial Zyn spokesman.

WSJ explores what we can learn about Zyn when we test it in a lab and how transformative the product could be for the tobacco industry.