How Products Reduced

I've been a retail manager for almost 3 decades and today I let you fellow viewers a secret which is when to spot reduce items especially the non food items.Every retailer no matter what area the products are for instance from tea to tea lights from coffee to coffee table from breakfast cereal. bar to bedding all got shelf life.
Its true folks every product on shelf doesn't stay full price all of them get reduce to pennies
In this video I let you in secret which is how long the shelf life is of particular section of nonfood section of the shop.
In today's video I'll tell you a section called home furnishings or home decoration. Now for use retailer this includes bedding ,duvet covers candles and home decorations.You'll notice from beginning of year January there are so many new winter products being reduce which is basically coming at full price during Xmas.yes all retailer puts out very expensive home decor at October which last till Xmas full price hence its especially made for Xmas and on label its say new on shelf and its made for Xmas parties.When 1 January comes you notice it gets remove from shelf and moves to special shelf called reduction.
That's is right folks you guess it the shelf life of any product in retailer is between 3 to 4 months in other words by end of January the retailer be selling the product in pennies meaning to get rid from the shelf

Why do they do that you ask.Reason behind this is cause company sells this product to retailer that it guarantees that product will be sold to customers within 3 months otherwise it will give the retailer money back.And if that product is displayed full price after company gives them credit then retailer gets penalized by internal audit
How that happens that's another video.
Buy today the main purpose of the video was when and how product gets reduce and today section was home decor.So when you see another reduction you ask.Well you guess it After January reduction the new reduction is in April right after easter hence whatever new item was introduce in January in beginning or after easter celebration the product get reduce to few pounds then after 4 weeks it reduces to pennies.
I've seen in newspaper someone brought bedding and duvet cover in tesco from £8 reduce to just 65p only that's right folks you heard me 90 percent reduction.
So in summary I told you the time period of when new product goes on the shelf but also the product range which this time was home decor in other words like the season summer autumn winter spring same goes to the product range where retailer put seasonal design on the product keeping the customer entice on their stores and their supermarkets.
Hope you like these tips in the video if you like more of these types of video press like button put comment below and press the subscribe button.See you on next video goodbye and stay happy and healthy peace!!