AI in Email Marketing: The Future or Faux Pas?

Welcome back to Digital Coffee: Marketing Brew, where we blend the latest trends with practical insights in the digital marketing world. In this episode, "Crucial List Hygiene Tips to Skyrocket Engagement 🚀," we're thrilled to have Kendra, a marketing maestro with a rich background ranging from Chrysler Jeep advertising manager to an MBA holder from Michigan State. Join us as we dive into the nitty-gritty of email list hygiene and unlock strategies to vastly improve your engagement rates.

If you're battling with declining click-through rates or puzzled by iOS's impact on your open rates, this chat is brewed just for you! We unravel the myths surrounding email metrics, shine a light on AI's role in content creation, and lay down actionable list hygiene tips guaranteed to revamp your email marketing strategy. Plus, Kendra shares her secret to leveraging AI without losing that personal touch that makes your content stand out.

**Fun Facts About Kendra:**
1. She learned to drive a Viper on the Rolex 24 course at Daytona.
2. Pomegranate green tea and Diet Coke are her go-to drinks.
3. She uses chat GPT as a "therapist" to refine her mean emails.

Whether you're a digital marketing veteran or new to the game, this episode is packed with insights that promise to enlighten and entertain. So, give us a 'like,' leave us a comment with your thoughts, or follow us for more digital marketing wisdom.

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Join us next time on Digital Coffee: Marketing Brew as we continue to serve up the hottest trends and tips in digital marketing. Stay caffeinated, marketers!

CHAPTERS:
00:00 - Intro
01:03 - Guest Introduction
02:41 - Content Marketing Trends 2023
07:38 - AI in Podcasting and Video Editing
13:27 - Email Marketing Strategies
18:58 - Increasing Email List Signups
22:22 - Buying vs. Building Email Lists
24:05 - Choosing Email Marketing Platforms
26:01 - Measuring Email Marketing Success
28:59 - Importance of A/B Testing in Email
31:59 - Email Marketing Flow Techniques
35:00 - Future of Email Marketing
36:18 - Future Trends in Content Marketing
37:28 - Connecting with Kendra
37:46 - Final thoughts