Average American kid gets bored in only this many minutes

A new survey, commissioned by Elmer’s and conducted by OnePoll, has found the average parent has to come up with four new activities daily to keep their children entertained.

The poll of 2,000 U.S. parents found four in 10 parents always or often struggle to find ideas to keep their kids entertained.

And while most parents believe their children have active imaginations, the average kid gets bored in just 33 minutes and 47% of children quickly become bored with what they’re doing.

A third (35%) of parents said they feel stressed about finding new ideas for their kids as a result.