5 Facebook Ads Strategies We Have Used To Scale An Ecom Brnad to $18M Within 2 Years
## Funnel Economics
- Understand key metrics like click-through rate (CTR), page loading speed, and add-to-cart (ATC) rate for every product/SKU.
- Monitor daily the levers driving revenue, such as CPM, CTR, average order value (AOV), and conversion rate (CVR).
## Conversion Architecture
- Create custom conversions for each product to accurately track intended purchases.
- Differentiate between intended product purchases and unintended cross-sells.
## Focus Areas
- Prioritize new customer revenue over advertising cost (ROAS) for specific products.
- Create custom events to track first-time purchases for new customer acquisition.
## Attribution
- Analyze data using different attribution windows (e.g., 1-day vs. 7-day click) to understand performance better.
## Campaign Structure
- Test different campaign types: Testing, Audience, Manual Bids, Ad+Shopping.
- Objective is to find the winning creative, audience, and bid combination.
## Testing Campaign
- Exclude existing buyers to focus on new customer ROAS.
- Use campaign budget optimization (CBO) and test different ad sets grouped by concept, creator, or angle.
- Test variations of video (hooks, length, thumbnails) and image ads (headlines, copy).
## Scaling
- Increase budget on winners after 2-3 days of healthy metrics and target CPA.
- Use ad set budget optimization (ABO) to scale winning ad sets.
- Test winning ads against different audiences to find optimal combinations.
## Ad+Shopping
- Import proven ads with higher budgets for lower risk.
- Create new Ad+Shopping campaigns for new funnels, products, or countries.
## Testing Funnels
- Compare different funnel types (listicles, stories, news) to understand performance metrics.
## Web+Shop and Social Channels
- Run Instagram Reels and Story campaigns.
- Leverage Facebook Pages, including third-party and fake pages, for advertorial-style promotions.
## Whitelisting and Influencers
- Use influencer whitelisting for more direct response copy and a sense of community.
## Ad Creative
- Use questions and qualifiers to prime viewers for the offer.
- Test different thumbnails, dynamic creative, and creative tagging for optimization.
- Iterate on hooks, messaging, styles, and formats (e.g., meme banners, TikTok widgets).
## Optimization and Scaling
- Leverage day-of-week patterns (increase budget on weekends, decrease on Mondays).
- Use cost caps and inflated budgets on Ad+Shopping for weekend scaling.
- Group products strategically and test AI voiceovers, rhymes, and color frames.
The key takeaway is a data-driven approach to testing, optimizing, and scaling campaigns across various channels, creative formats, and audience segments, with a focus on new customer acquisition and a deep understanding of performance metrics.
-
10:56
Scammer Payback
5 days agoScammer Reacts when he notices his Webcam ON
102K53 -
58:11
The Why Files
4 days agoThe Search for Noah's Ark | Giants & Aliens in the Book of Enoch
96.6K134 -
2:15:43
vivafrei
14 hours agoFATHER'S DAY SPECIAL! Young Thug! Hunter Biden! 2nd Amendment! SCOTUS & MORE! Viva & Barnes!
121K142 -
LIVE
Vigilant News Network
12 hours agoMedia Blackout: 10 News Stories They Chose Not to Tell You - Episode 27
2,788 watching -
1:10:08
The Late Kick with Josh Pate
8 hours agoLate Kick Live Ep 522: CFB’s Loudest Stadiums | SEC Sleepers | Preseason Poll Ban | Recruiting Scoop
25.3K1 -
1:17:59
Game On!
11 hours agoSpecial Father's Day NFL Stream! Happy Father's Day Dads
55.1K6 -
43:20
Standpoint with Gabe Groisman
16 hours agoEp. 31. US Military Assessment of Gaza-Israel Conflict. Lt. Col. Geoffrey Corn
65.8K38 -
1:29:53
TheAlecLaceShow
1 day agoGuests: Vivek, MTG, Roger Stone, Mike Lindell & More | Live From Detroit | The Alec Lace Show
72.3K85 -
7:39
Sideserf Cake Studio
1 day ago $11.22 earnedA Hyperrealistic Cake on the Ceiling?! Celebrating 6 Million Subscribers!
108K23 -
1:04:23
Squaring The Circle w/ Randall Carlson
1 day ago#008 Are Sea Levels REALLY Rising? Pt 1 - Squaring the Circle: A Randall Carlson Podcast
107K75