Costco selling as much as $200M in gold bars per month, Wells Fargo estimates

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Costco, the well-known big-box retailer, has struck gold — quite literally. Since introducing gold bars to its inventory last year, the shiny metal has become a significant revenue stream for the company, according to estimates by Wells Fargo analysts.

The numbers are staggering. Analysts now anticipate that Costco’s monthly gold sales could range anywhere between $100 million and $200 million, marking a substantial surge since Costco’s gold bar debut in late 2023.

What’s driving this unprecedented demand? It seems Costco’s competitive pricing and strong customer trust have played a pivotal role. The rapid sell-outs of gold bars online, coupled with the increasing frequency of Reddit posts, indicate a significant uptick in momentum since the product’s launch.
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