Premium Only Content

214: A CDP use case for a shoe store
How can I find the right laces and polish for my shoes?
Have you ever measured the length of the laces in your shoes? They’re almost never the same length or weave or thickness as the replacement laces you can buy at the drugstore.
Same with the polish. The color of your brown dress shoes is never the same as commercially available brown polishes.
This is an opportunity for an enterprising shoe store.
I used to work in a shoe store, and the company wanted us to push the extra stuff. Polish, laces, those heel grip liners, shoe horns, and so on.
Most people don’t want to buy that stuff at the register because they don’t need it with their brand new shoes. You’re not going to need to polish those shoes for a little while.
Instead of pushing the sale in the store, make it easy for the customer to get exactly the right lace, the right polish, etc., when they need it. You could give them a QR code, or a card, or something, but who’s going to keep that?
Instead, put a code in the shoe that identifies the model, put a lookup function on your website to find the right accessories for that precise model, and tell the buyer this is a special service you offer to your customers. You make it easy for them to get what they need when they need it.
The benefits to the shoe company are enormous.
You find out some data on your products, like which shoes survive long enough that people bother with new laces.
Better still, you get an online record. When somebody buys those laces, you have a name, address, email address, and at least one example of the type of shoe that person likes.
I’m sure you can think of variations on this idea. The right replacement button for your overcoat. Replacement ink cartridges for that expensive pen.
The ultimate goal is to marry customer information you can collect in the store with customer information you collect online.
A customer data platform is the right place to do this. If you want to learn more about it, give me a call.
-
LIVE
The Quartering
2 hours agoFat Acceptance Is So Over, Church Attendance Surges, Tim Pool Water, D&D Is Full Woke Trash!
6,303 watching -
LIVE
Right Side Broadcasting Network
5 hours agoLIVE: President Trump Makes an Announcement - 10/16/25
5,670 watching -
LIVE
StoneMountain64
2 hours agoBattlefield 6 is just TOO FUN
212 watching -
14:51
Dr. Nick Zyrowski
3 days agoWho Should Follow A Low Carb Diet? (Surprising Answer!)
8472 -
1:16:41
Steven Crowder
6 hours agoFacts Based "Racism" | Black & White on the Gray Issues Pt. 2
326K1.09K -
1:02:50
DeVory Darkins
3 hours ago $20.85 earnedDemocrats HUMILIATED during painful town hall as Federal Judge drops desperate ruling
77.7K73 -
1:16:49
Sean Unpaved
4 hours agoNFL Chaos, Jays' Homer Frenzy, & CFB/CBB Blue Bloods Overview
26.1K1 -
1:02:23
Mark Kaye
3 hours ago🔴 MELTDOWN- Pelosi and AOC RAGE On Live TV!
10.1K7 -
39:50
ArynneWexler
2 hours agoMarjorie's Meltdown and Mini Somalia in Minneapolis
3.36K10 -
1:02:13
Timcast
3 hours agoTrump NUKING H1B, Overhauls Immigration, Democrats LOSE IT
117K55