How to Rewire Your Brain to Become Successful | Psycho-Cybernetics by Maxwell Maltz

Core message: The book emphasizes the importance of self-image in achieving success. Maltz argues that our self-perception acts as a thermostat, regulating our performance and potential.

Key concepts:

The Self-Image: Maltz highlights the power of our self-image in shaping our reality. By changing our self-image, we can change our behavior and ultimately achieve our goals.
Psycho-Cybernetics: This term refers to the mind-body connection and how our thoughts and beliefs influence our actions and outcomes.
Mental rehearsal: The book emphasizes the power of visualization and mental rehearsal in programming our subconscious mind for success.
Techniques: Maltz offers practical techniques for improving self-image, such as affirmations, visualization, and goal setting.

"Psycho-Cybernetics" is considered a classic in the field of self-help and personal development. It has been influential in shaping the concept of self-image and its role in success.