NBA Ratings DISASTER as NBA BEATEN by NIT Tournament

The NBA regular season has been one of the best in recent years. However...the excitement throughout the NBA isn't translating to increased NBA ratings on television. Last week...the NBA was beaten by the NIT tournament in college basketball.

We reveal and react to recent NBA ratings. We explain why the upcoming postseason is the most important in the history of the NBA. We provide several reasons as to why the NBA is struggling...and question if NBA ratings will improve in the playoffs without LeBron James and Steph Curry involved.