#203 - Craig Campbell: SEO's Evolution, AI Innovations and Buying Digital Assets

Craig Campbell is a master of digital marketing with over 20 years of trailblazing experience. Join us as Craig lays bare his journey from his first website experiments to becoming a renowned SEO strategist and consultant. He shares insights into mastering SEO challenges, the art of managing a digital marketing agency, and the power of personal branding to boost online visibility.

Craig reveals the game-changing role of networking, highlights from his global speaking engagements, and his proactive approach to staying ahead in SEO. Plus, get a glimpse into the future as he explores the impact of AI on content creation and SEO, alongside his expert tactics for navigating the digital marketplace through buying and selling digital assets, and finding the sweet spot between AI-generated content and human touch for optimal results.

Timestamps for key moments:

(02:44) Craig's standout moments at various events
(03:45) Navigating the challenges of addressing diverse audiences
(04:38) How Craig entered the SEO world
(10:44) Overcoming delegation hurdles and micromanagement
(13:34) Insights on mindset and achieving success
(18:28) The ins and outs of dealing with digital assets
(19:06) Knowing when to cash in on digital properties
(23:31) How AI is reshaping business practices
(28:59) Utilizing AI in crafting content
(39:09) Craig's closing thoughts on AI's future role and his objectives
This episode is an essential watch for anyone interested in marketing, SEO, or the evolving landscape of digital technology.

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