Unlocking the Power of Licensing: Overcoming Common Mistakes and Unleashing Market Potential

Ben Peace, with his extensive background in retail marketing and business development, and now the Vice President of APAC at Wild Brain CPLG, graces us with his presence in this enlightening interview.

In this conversation, we dig into Ben’s experience, knowledge, and insights, making this interview a must-listen for entrepreneurs, marketers, and business leaders. We will explore the realm of marketing and licensing opportunities, the significant importance of a solid legal framework in partnerships, and how to protect Intellectual Property (IP) rights.

As a listener, you will be better equipped to navigate your own journey with understanding cost-benefit analysis for licensing, the long-term nature of the licensing game, and how to ensure your marketing strategy revolves around corporate social responsibility.

Checkout the FREE workbook here: https://members.bestbusinesscoach.ca/market-potential-with-ben-peace

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