PINK RIBBONS INC.

Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din.[1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.[2]

The film documents how some companies use pink ribbon-related marketing to increase sales while contributing only a small fraction of proceeds to the cause, or use "pinkwashing" to improve their public image while manufacturing products that may be carcinogenic. For the millions that are raised for breast cancer research by the campaign, the film argues that not enough money goes to prevention or exploring possible environmental factors. Pink Ribbons, Inc. features interviews with critics of the pink ribbon campaign, researchers and cancer patients as well as cancer fundraisers such as Nancy Brinker, head of Susan G. Komen for the Cure.