Label Lessons: Identifying Authentic Vs. Fake Olive Oil

Hosted by Angelo Tramonti Certified Olive Oil Taster | Founder of SarafinoShow more

Olive oil has been a staple in Mediterranean culture for over 2,000 years and is beloved by foodies and health practitioners alike. The health benefits of olive oil are unrivalled; however, not all olive oils are created equal. Many products you find on the shelves of your local grocery store are not the pure, nourishing, wonderful product we expect it to be. Some labels do not adequately reflect what is inside the bottle—sometimes it's not extra virgin, sometimes it is mixed with other oils and sometimes it's not even made from olives!

Join Angelo Tramonti, Certified Olive Oil Taster certified in Calabria, Italy by Panel Leader Dr. Rosario Franco, for a discussion on the truth about olive oil. In this talk you will learn the different grades of olive oil and the chemical and olfactory processes that differentiates them, how fraudulence in the industry affects the quality and health benefits of the products you use, the truth about 'First Cold Pressed' and which olive oils you can confidently use yourself and recommend to clients.

Highlights of this talk include:
- The hidden truths of the olive oil industry
- Differences between grades of olive oil
- How to ensure the quality and authenticity of olive oil
- Traditional methods vs. current industry practices

Angelo has a passion for food and sustainability. Growing up, he remembers planting seeds and picking weeds in the family garden instead of playing sports with his friends. This is something he now appreciates, as gardening, as well as meditating, practicing Qi Gong, gazing at the stars and attending weekly acupuncture sessions have become a part of his holistic lifestyle. He strongly believes that if you do what you love and love what you do, you will never work a day in your life! Angelo is the founder of Sarafino—a company he began in 2000 from a need to make real food more accessible to the general public, while increasing the value of real olive oil. It felt right promoting the traditional and ancient farming methods his family in Italy were so passionate about and it just grew from there. Angelo strives to promote and protect these practices and those of artisanal food production. His goal is to help bring balance back into human lives, which in turn will bring balance to the Earth. He believes we must first heal ourselves before we can heal the planet.

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