Mark Stemmy is a walking encyclopedia about the bicycle industry!

Mark Stemmy joins us for our Episode 77 to talk about all things cycling.

He's the founder of Optimized Cycling Solutions (https://optimizedcycling.com/), "a bicycle studio focused on bespoke products and services, offering custom frames and complete bikes, built in the U.S.A. and Italy."

Plus he's spent decades in the business, and he talks about that history he has with the industry. He goes into great detail about the headwinds the bicycle business is facing these days and why it's got a lot of the players very nervous.

And he tells us the hot trends that will carry the industry forward, as well as his own plans for how he's going to negotiate the rocky road ahead.

If you're a bike nut, you should tune in for a major fix of cycling geekiness!

And if you're not, you should tune in for one whale of an educational episode!

This episode aired originally on YouTube on November 14, 2023.