Episode 16 - Michaela van Es, kink marketing expert

Michale van Es is the go-to marketing expert for the fetish industry. For many years, Michaela ran Handjobs Media, a company supporting businesses by handing out their flyers at fetish events. She has a long history of advising kink businesses in succesully building their brand.

Can a fetish business do well by spending nothing on marketing - just using social media? Is there any point in paying for print media these days? Can you use a mate to design your website or take publicity photos - or must you pay a professional? Do you understand the difference between marketing and sales?

If you run any kind of business in the world of kink - or if you just enjoy talking to someone knowledgeable and fun - you need to meet Michael van Es. Here she is…