Milan Fashion Week 2024: The Best of PRADA Mens Fall Winter 2024 Runway Fashion Show

"Blue office cubicles doubled as photo ops at the entrance to Prada (HKSE:1913.HK +2.24%) ‘s Fall 2024 men’s show. In them, computer screens were lit with the Italian fashion house’s powerful signage, and in front of them, regular black chairs swiveled. It was almost as commonplace as stuffy workplaces come; but upon setting foot in the main room, the message clicked. There, those same spinning seats were positioned on a glass runway suspended several feet above a tranquil scenery. Fashion week-goers clamored to find their seats and networked with those near them, while water quietly flowed through a stoney creek and fallen leaves laid calmly on grass patches below them. It was a demonstration of the dichotomy between businesspeople and the environment, and it was called “Human Nature.”

“It’s nature that you can’t touch,” Miuccia Prada said in an interview backstage. “It’s a bit scary for me.” This intangible instinct served as the inspiration for the clothes, per Raf Simons, the other half of the industry-leading design duo. “There is this idea of echoing surrounding, being influenced by environments in the garments themselves – office and nature, inside and out, the instinctive change of people shifting between these opposite spheres,” he mused."
Text by Dylan Kelly for HypeBeast.com ; January 14, 2024.
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