S3 Ep43: How Remixes Hijack Your Brain

PBS_BraincraftPublished: March 14, 201813 views
Published: March 14, 2018

YouTube, as a platform for creative expression, has inspired a new form of modern creativity. In this video essay, I explore how the remix, a product of this participatory creativity, hijacks your brain. Why do we love watching things we've probably already seen be reproduced in new ways?

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