2013 UN "endorsements from celebrities convincing the l public to start eating insect

Right in line with a 2013 UN report calling for "endorsements from celebrities", with the goal of conviNicole Kidman pretends to enjoy eating "a four course meal of bugs".Show more

Quote from the UN's 2013 report, 'Edible insects: Future prospects for food and feed security':

"Among the strategies to be considered for developing effective communication strategies for governments, international agencies, the private sector and NGOs are: tailoring messages for different audiences; identifying incentives for using insects as food; using success stories and best practices/experiences to promote the consumption of insects; involving (local) media to raise awareness; creating a communication toolkit on the importance of and opportunities for insects as food and feed; and seeking endorsements from celebrities to improve the credibility of the sector."