What is the value of side stories?

What is the point of side stories? In this video, Jonah shares his thoughts on the potential that can be found in side stories.

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And the link to Jonah's first book; Mykal Orion and the Station of Thieves:
https://www.amazon.com/Mykal-Orion-Station-Thieves-interesting-ebook/dp/B06Y2LGSY