'Alexa, are you taking over the world?'
6 years ago
6
Some of us never really adapted to shopping by computer before mobile-marketing strategists turned our smart phones into tools for browsing and buying. Now there is new way to buy, thanks to digital assistants like Amazon Inc.’s Alexa and Google Home by Alphabet Inc. And that has marketers all over the planet scrambling to learn the ropes of what’s been dubbed conversational commerce.
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