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A YouTube video description is the text below your videos. It helps viewers find your content, know what your video is about, and explain why they should view it.

The main goal of the description is to get visitors to watch more of your video content and become your subscribers and customers. But YouTube also crawls your descriptions and uses that information to rank your video in search results. That’s why, when done right, YouTube descriptions can also help improve your YouTube SEO!

Not sure how to write an effective YouTube description? No worries, we’ve got you covered.

Here are some of our favorite strategies for crafting a well-optimized YouTube video description:

Let’s get started!