E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT?

2 months ago
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🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

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💡⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rohit⁠ (⁠https://www.linkedin.com/in/rohitmah⁠) is the Co-Founder and CPO of ⁠Lifesight⁠ - ⁠https://www.lifesight.io⁠
💡Lifesight is a full stack marketing analytics platformLifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI
💡Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era
💡In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better

Enjoy!
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