🏠 Building the Perfect Home Page for Local SEO! 🌟
In this video, we're diving into the nitty-gritty of optimising your landing page for top rankings and maximising conversion rates. Here's the blueprint:
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Local SEO Tools to use
🛠️ Find GBP categories with GMB Everywhere
- https://www.gmbeverywhere.com/?via=obm
🛠️ Optimise website content with Surfer
- https://get.surferseo.com/s1zb7sz610q5
🛠️ Do website audits & keyword research with SEMRush
- https://semrush.sjv.io/c/4137670/1651650/13053
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1️⃣ Add a captivating video or high-res image right at the top of your website to grab attention from the get-go.
2️⃣ Highlight your Unique Selling Proposition (USP) in the top header for an offer so irresistible, it's impossible to resist.
3️⃣ Keep your contact details front and centre with a sticky navigation so potential clients can easily reach out.
4️⃣ Incorporate an FAQ section either on the homepage or in the navigation for quick answers to common queries.
5️⃣ Place your main keyword in the H1 tag, this massively increases the chances of the page ranking on the first page for that keyword..
6️⃣ Introduce a corporate video (60-90 seconds) summarising your services.
7️⃣ Sprinkle variations of your main keyword in the H2 tags to rank for keywords associated with your service.
8️⃣ Lay out your entire work process on the homepage, showcasing transparency and professionalism.
9️⃣ Showcase all your services on the homepage, with easy links for visitors to explore other pages.
🔟 Highlight reasons why potential clients should choose your services, making it a no-brainer decision.
1️⃣1️⃣ Populate your page with authentic reviews, with direct links to trusted platforms like Trustpilot for credibility.
1️⃣2️⃣ Flaunt your accreditations proudly, instilling trust and confidence in your brand.
Don't forget to seal the deal with your contact details and privacy policy neatly tucked into the footer.
Let's build that perfect home page and watch your business shoot to the top of the search results!
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