Wendy’s says it won’t use surge pricing

Avoid labeling Wendy’s innovative pricing strategy as “surge pricing.”Show more

In a blog post published on Tuesday, the fast-food chain clarified that its experimentation with dynamic menus featuring fluctuating prices throughout the day is not intended to increase costs for customers.

“This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants,” the company statement read. “Digital menuboards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

In an email to CNN, Wendy’s said: “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans. It was never our plan to raise prices when customers are visiting us the most.”

READ MORE: https://www.cnn.com/2024/02/28/business/wendys-dynamic-pricing-surge-explained/index.html

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