Premium Only Content

#79 Service Design Tools, Challenges of Being a Designer, Research & AI - Roberta Tassi @ Oblo
Roberta Tassi, is a prominent Service Designer, author, lecturer and founder of Oblo, a service design agency. While at university, she launched Service Design Tools, a platform for tools and tutorials that help deal with design challenges which boosted her career. In this episode, she shares her journey into service design as well as her current work, backed by stories and anecdotes.
Your feedback matters - 1min: https://go.ggutt.com/talks
Where to find Roberta:
LinkedIn: https://www.linkedin.com/in/robertatassi/
X: https://twitter.com/s_designtools?lang=en
Service Design Tools: https://servicedesigntools.org/
Oblo: https://www.oblo.design/
Maria + GGUTT:
X: https://go.ggutt.com/x
Website: ggutt.com
Notion: 🧠The Complete Business Innovation Pack for $1: https://cloud.ggutt.com/your-business
GGUTT GPT [WIP] https://go.ggutt.com/gpt
LinkedIn: https://go.ggutt.com/linkedin
YouTube: http://go.ggutt.com/videos
Rumble: https://go.ggutt.com/rumble
Timestamps:
00:00 Introduction
03:03 Roberta on why she launched the Service Design Tools
07:04 Writing her book with the same title
08:53 Doing customer journeys using Excel
11:01 What is a customer journey?
13:24 How to educate companies
16:31 Are certain companies looking to hire Superman?!
20:39 Working for the government
27:13 The best advice she’s ever received
27:56 Going back to the private sector after a stint in the public
30:09 The biggest challenge when starting Oblo
33:10 How she built a dynamic team
34:25 Roberta on her GGUTT feelings
35:25 Coping with a failed project
40:14 The end for Service Design Tools?
43:46 Service Design Tools and Oblo
45:43 The role of research in service design process
48:21 AI's role in direct client interaction
50:57 Handling the design of services based on AI
54:16 AI and human relationships
57:19 How does Roberta stay informed and updated
59:33 Roberta’s recommended tools
1:01:01 The power of research
1:05:40 Roberta’s upcoming book?
For enquiries, email maria [at] ggutt [dot] com with subject line: gguttalks ask
Keywords: Roberta Tassi, Service Design Tools, Oblo, Designer, Interaction, Public Sector, Digital services, technology, innovation, experiences, Communication Design,
Politecnico di Milano, Gianluca Brugnoli, Nina Schacht, Jane Schek, research, AI, human centered design, Artificial Intelligence, Research, Design research, customer journey, starting a company, growing a team
-
1:56:55
Dear America
3 hours agoLUNATICS Protest DC Crime Being Down 30%?! + FBI Catches A TOP MOST WANTED!!
65.2K35 -
LIVE
Wendy Bell Radio
6 hours agoThe Easy Way Or The Hard Way
7,073 watching -
Matt Kohrs
13 hours agoBuckle Up! Markets Get Tilted || LIVE! Day Trading Futures & Options
21.8K3 -
LIVE
JuicyJohns
2 hours ago $0.01 earned🟢#1 REBIRTH PLAYER 10.2+ KD🟢
166 watching -
LIVE
GritsGG
3 hours agoWin Streaking! Most Wins 3390+ ðŸ§
62 watching -
LIVE
LFA TV
4 hours agoLFA TV ALL DAY STREAM - THURSDAY 8/21/25
5,070 watching -
LIVE
bstrui
2 hours agoStar Wars Jedi: Fallen Order and maybe a switch up later
60 watching -
4:00:19
The Bubba Army
1 day agoAnother LopSided Jake Paul Fight? - Bubba the Love Sponge® Show | 8/21/25
99.2K3 -
1:02:42
Dialogue works
1 day ago $4.46 earnedJohn Helmer: Trump Ditches Ceasefire? Despite EU & Zelensky Pressure
74.8K23 -
10:48
Nikko Ortiz
22 hours agoDont Watch These TikToks
103K15