The Worlds of Viral Video

PBS_OffBookPublished: February 22, 2018
Published: February 22, 2018

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos have forever changed media.

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