Mastering the Fundamentals of Conversion Tracking

Explaining the fundamentals of conversion tracking and why it is crucial for analyzing the path to conversion. I discuss the importance of setting up the code correctly and walk through the process of linking Google Analytics, Google Tag Manager, and Google Ads. I also demonstrate how to set up triggers and variables for testing purposes. No action is requested from viewers, but this video provides valuable information for anyone interested in optimizing their conversion tracking strategy.
00:00 Introduction
02:20 Google Ads Tag
08:40 Reviewing Triggers
11:01 Demonstration of Conversion Tracking