Strategic Planning | The Big Kahuna Podcast Ep 2

Aloha! Join The Big Kahuna Lorne Shantz as he takes you through strategic planning, analyzing a strategic planning session from a 1977 TV mini-series and highlights the importance of divergent views, setting the right goals, and considering resources in strategic planning. He also discusses the role of culture, brand personality, and brand story in strategic planning. The host emphasizes the need to understand the buyer's journey and the differences between interruption and inbound marketing strategies. He concludes by discussing the development of a marketing plan and the importance of measuring effectiveness.