Sony's Gaming Empire in Trouble? Stock Plunge!

2 months ago
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Sony's stock plunged by $10 billion last week as the company revised down its sales forecast for the PlayStation 5 this year. However, this is just the tip of the iceberg, according to financial analysts. The real concern lies in Sony's shrinking gaming operating margin, which dropped to just under 6 percent last quarter, down from 9 percent a year ago and significantly lower than the 12-13 percent margin seen in previous years. This trend is seen as "extremely disappointing" by industry experts.

Despite record-high revenues from digital sales and add-on content, the increasing costs of game development are eating into Sony's profits. Serkan Toto, CEO of Kantan Games, attributes this to the rising cost of making games, which has a significant impact on potential profits. This aligns with Shawn Layden's prediction in 2020 that the PS5 era would bring even higher development costs.

In light of these challenges, some experts suggest prioritizing smaller games in 2024 to manage costs and maintain growth.

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