For Walnut Hills business owner, doing what she loves is just the icing on the cake

Jasmine Ford opened her bakery in Walnut Hills because she knows it’s important for minority business owners to open shop in underserved places. For some hopeful entrepreneurs in Cincinnati, especially minorities, it’s hard to find the right fit. That’s where MORTAR comes in. The business incubator serves people of color and women. Ford’s connection to Walnut Hills goes back to her childhood, even though she grew up near Vine and Race streets in Over-The-Rhine.